Tag Archives: Selina Meyer

Support Selina Meyer

Veep happens to be one of my favorite shows.  Not just because it has a spectacular cast and excellent writing, but because they always seem to have smart promotional strategies.  In fact, the team that launches their seasonal promotions have won awards for their cross-promotional strategies (who knew there were such award shows).

A copy of Some New Beginnings

A copy of Some New Beginnings

In season three, when Selina Meyer (played by Julia Louis-Dreyfus)  was launching her presidential run, HBO literally started a presidential campaign to promote the show.  They sent copies of Selina’s biography Some New Beginnings: Our Next American Journey to bloggers and critics to create buzz around those outlets (my blog didn’t exist during that time…which was why I didn’t receive a press pack…probably).  This got other people besides HBO to talk and promote the show, commenting on the humor on the stunt: the books weren’t actually real, they were blank pages with the book jacket featured in the first episode.  HBO claimed that it was a representation of who Selina is: shiny and glossy on the outside but empty on the inside (insert laughing emoji).  They followed this up by doing a phone promotion where fans could call into Selina’s exclusive line and get a message from her Director of Communications, Mike McClintock (played by Matt Walsh).  It was all prerecorded but it made fans feel apart of the show.  A clever move.

For this current season, HBO has followed a similar tact.  Since Selina is running for reelection (spoiler alert), they allowed fans the opportunity to download free campaign posters.  They then encouraged Selina supporters to tweet out or share pictures of the campaign posters in fans’ offices/yards/homes.  Such stunts like these are clever because they bring a sense of reality to a fictional world.  They make us feel apart of it, like we could essentially vote for Selina.  This gets us talking about the show, which gets us excited about it and wanting to watch it.

This is all the tip of the iceberg of everything HBO has done to promote Veep, but the originality and ingenuity behind the promotions is something I marvel at.  It shows that they think outside the box, which is an application I personally espouse.  So keep on keeping on, HBO.  Selina may or may not win the presidency (I haven’t finished season 5 yet, please don’t spoil it for me), but in my book she’s won the best promotional campaign.

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Perfectly Defined

selina 1One of the things I enjoy about the HBO show Veep is the fact that it has such a strong presence online.  I know there is a “Stop Selina Meyer” twitter account…I don’t know if it’s HBO who runs it, but it’s a great way of promoting the show.  They even made a campaign website for Selina Meyer and Julia Louis-Dreyfus (who plays Selina) made short campaign videos for it.  There are also a lot of discussions people have about different episodes, and each time I stumble across one of them I learn more about the show and how it’s crafted.

The other day, I found this discussion people were having about an episode in season four where Selina gives her first State of the Union address (SPOILER ALERT).  Naturally, the speech is a complete disaster: the teleprompter stops working because they’re editing the speech while Selina is supposed to be reading it only for them to put in the wrong edits and Selina announces the wrong spending plan (she promises to invest $60 billion on obsolete technologies when she intended to announce she was cutting $50 billion in the budget).  selina 2Anyway, she ends up telling her staff after the speech “This speech was supposed to perfectly define my presidency.” Someone pointed out in a discussion group that the speech did in fact perfectly define Selina’s presidency because her whole administration is a complete disaster.  So, the speech in the first episode foreshadows the entire season.  Which I just thought was a great point.

So, naturally, I’m thoroughly excited for season five to start….count down to April 24th