“Glory and Gore” should be next single from Pure Heroine. While “Team” is currently burning up radio here in the US, it is starting to fall on the iTunes top selling singles and the Billboard Hot 100, an indication that the single’s life is coming to an end. While it is still in the bottom of the top ten in both iTunes and Billboard, it is time to think ahead.
“Glory and Gore,” while being a fan favorite, has started to gain traction with a wider audience. I think perhaps it’s because it was used in a promotional campaign for the History Channel’s show Vikings:
I’m not entirely sure if that’s the only reason for it’s popularity (I don’t know if “Glory and Gore” was used in any other ads or promotions…I’m good, but not that good), but it has gone to number 40 on the iTunes Top 100:
The only other Lorde songs on the iTunes Top 100 are “Team” and “Royals,” her two hit singles. Yesterday “Glory and Gore” was at number 41, so it’s position has been rising on it’s own accord (i.e. without any radio airplay or live performance promotion). Given the fact that the History Channel, while a brilliant network, probably doesn’t serve a lot of viewers within Lorde’s target market (i.e. teens and college kids (although I know a lot of kids my age love the History Channel, so maybe it’s wrong to assume only older men watch the History Channel…)), if “Glory and Gore” is given the promotions within the given target then Lorde may have herself another Top 10 hit.
I also base this on the fact the song is one of the catchiest and more listened to songs on Pure Heroine. With her usual dark and mystical vocals, “Glory and Gore” charms the listener within the first five seconds. More specifically, during the chorus, Lorde and producer Joel Little added a background vocalized “oh, oh” which really draws the listener in. Even her imagery within her lyrics of “gladiators,” “battles,” and “saviors” evokes this kind of brave fighter attitude that my generation espouses. Don’t believe me this song is worth a listen? Just listen to the clip in the Vikings commercial in the above YouTube clip and you’ll be listening to “Glory and Gore” on repeat!
“Glory and Gore” is now #28 on iTunes (cough, cough):
Quick poll for my fellow Lorde-ites: