In my last post I argued that “Glory and Gore” should be Lorde’s new single from Pure Heroine and I have two important updates.
First, the song, when I wrote about it, was number 40 on iTunes, now it’s number 23!:
Second, “Glory and Gore” is actually going to be the next single from Pure Heroine!!! Not to gloat, but I KNEW IT!!!
Perhaps when I was writing about this, Republic and Lava Records knew/was keeping track of the success of “Glory and Gore,” just as I was.
When I was driving home from school today, I was actually planning on writing a post entitled “The Real Reason for the Failure of the Music Industry,” in which I would shame Republic and Lava Records for not taking “Glory and Gore”‘s recent success and growing it. In all fairness, I read in multiple sources that Lorde’s next single was intended to be “No Better,” a left over track that is on the extended version of Pure Heroine.
Listen to “No Better” here (could be her next single for the summer…it’s totally a summer song):
While I adore “No Better” and certainly believe it will be a #PhillipsSongOfTheDay in the near future and should be a single eventually, I was going to write that it doesn’t make sense to undercut the success of “Glory and Gore,” success which was garnered from the fans and the promotional use (see my post Lorde’s New Single for more details). Like, there would be no ROMI (Return On Marketing Investment…learned about that today in class…) by choosing a different single that had less promotion than “Glory and Gore.”
What I’m suggesting may seem like common sense, and rather foolish that a record company would pull such a stunt of releasing a song as a single when a different song had more attention. BUT IT HAS HAPPENED. Let’s not forget Taylor Swift’s album Speak Now and her song “Sparks Fly.” This song happened to be a huge fan favorite. Swift played this song at one or two of her shows (apparently she wrote it for Fearless and played it at the live show to test it with an audience, but decided to scrap it for a different song), and a very rough live version could be downloaded online or listened to on youtube, such as:
Really rough quality, probably because it was recorded from a cellphone or cheap camera. Regardless, us Swifties found this and loved it. After much demand, Swift obliged her fans and put the studio version on Speak Now (insert tears of joy…our hard work paid off). Once Speak Now was released, “Sparks Fly” rocketed to #1 on the iTunes Top Singles. And what song did Big Machine Records release as her next single? “Back to December.” I mean, it wasn’t a bad decision, given the fact the song was released as a promotional single weeks before as part of the “Count Down to Speak Now” campaign and had some exposure. But still, I personally felt that anticipation grew for the release of “Sparks Fly,” and such anticipation could have be used to impact radio. And I think Big Machine did know of this anticipation and knew it was radio friendly, given the fact that they released it practically a year later as a single. While “Sparks Fly” did manage to hit #1 on the Billboard Hot Country Songs, it only went to #17 on the Billboard Hot 100. I fear if it was released in the first week of November 2010 like “Back to December” was, it could have broken through the top 10 (it would have also made for a better pop radio version than “Back to December”); the fact that they waited so long to release as a single I think hurt it’s chart and commercial performance. And let’s not forget “Back to December” only went to #3 on the Hot Country Songs and #18 on the Hot 100…so, there…
But, back to Lorde and “Glory and Gore:” Republic and Lava Records are off the hook…for now…
P.S. I admire Big Machine Records for the fact that their business model puts music before business; they work with their artists and see their artists as partners, not employees (cough, cough….why they are one of the most successful independent labels…cough, cough….).